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There are no SEO guarantees, only good practice.

There are no SEO guarantees, only good practice.

There are no SEO guarantees, only good practice. There is no silver bullet to shoot your site to the top of the google rankings. It's as simple as that. I would advise caution if any company or freelancer guarantees SEO success, unless of course they come with a 6 or 12 month plan.

SEO used to mean putting a few things in place on your site, getting a few links to your site and the rest would fall into place, with no further effort and no further thought.

But since Google updated and refined their ranking algorithm in 2010, that all changed. Google now rank sites a lot differently, and add weight to the type of links you have to your site, and the quality and relevancy of the content on your site. So called "black hat" techniques will kill your site and rightly so. Why should a site without decent content go to the top of the rankings ahead of a site that has?

You have to remember that Google are a company like any other. Even massive companies need satisfied customers. Google need the best, most relevant sites at the top of their search results, otherwise their users will look elsewhere. So those terrible, irrelevant, content-light sites get punished. It just makes sense!

Getting ranked well on google starts with good web development. It is imperative to start with the correct mark-up, metadata, structure and link quality.

Here at WebCraftNI, we have spent many years building sites that adhere to the strictest coding standards and structure. We have developed tools to help build automatic site-maps, both HTML and XML. We have many years experience using Google Webmaster Tools.

But most importantly we can use our wealth of experience to help you publish the correct content for your site. We can advise you on content, publishing and metadata. Our CMS tools will allow you to publish content easily.

Get in touch and see if we can help your site get ranked!

Comments (5)


    19 March 2014 at 20:03 | #

    I could not resist commenting. Well written!


  • Hemanth


    17 April 2014 at 09:19 | #

    Actually my clients used to ask me same quetion i used to wonder how can i promiss agareenty in SEO so your article is very usefull me


  • Alok Dutta

    Alok Dutta

    27 July 2014 at 14:36 | #

    Really SEO only good practice. I think, seo success come from quality content, quality web page design and more, then link building practice. Day to day change Google algorithm and change SEO strategy.


  • Cindra


    19 August 2014 at 19:32 | #

    This is a very well written article. I agree good quality content on a site should rank higher in the search engines. Building links is key to a successful site. Thanks for sharing!


  • Naveen


    27 March 2015 at 09:48 | #

    Very nice post and have very good information. Keep posting.


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