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Wordpress SEO Vs Joomla SEO

Wordpress SEO Vs Joomla SEO

What CMS is better for SEO, Joomla or Wordpress? Lets clear up a few misconceptions shall we? SEO and CMS are not now, nor were they ever, causally connected.

You don't need to use a CMS to build a perfectly SEO'd website and therefore your choice of CMS has no real baring on your SEO strategy. To use a house as an analogy... whether you build your own house (HTML website) or you build on from set blue prints (CMS website) you'll still be dry when it rains...!

The old Joomla vs Wordpress debate boils down how easy it is for an admin to SEO the site they are building. The debate is usually focused on "out of the box" features... How does the router build URLS? How does site structure work in each CMS? Those sort of questions.

But here's the problem, these things are becoming less and less important to you SEO strategy. For SEO strategy, we must focus on USEFULRELEVANT, INTERESTING and ENGAGING content. (From now on I'll refer to this as URIE content). Having the occasional duplicate URLs matters not, if you have URIE content.

I'll give you a picture of what I mean... you have two websites:

The first website, is meticulously structured, with perfect URL structure, nice keyword placement and unique meta data on each page. The text on each page is vaguely relevant to the overall site subject but is wordy and boring.

The second site has a loose URL structure, all the pages are lumped into one category, and there are no SEF URLs. There is no over-reliance on keywords. The content is relevant and useful. The author has used engaging HTML5 elements like <canvas> to write graphs that convey useful stats, they've used video, images and audio as well as other interactive features.

So given the SEO strategies you've read about over and over again, which of these sites will rank higher on Google?

The lazy SEOer will say site 1, since it "ticks all the boxes"... but we know from practical examples, that site 2 will not only rank higher on Google, but will score massive kudos on the social networks and engage with communities who are interested in the subject matter.

Ideally, your site will be a mixture of both of these sites. Your site should at least have SEF URLS and have a good overall siote structure, but most importantly it should have URIE content.

We at focus clients sites on these sound SEO principles and NOT focus on CMS's. You choice of CMS should be based considerations other than SEO!

So if you're asking "What CMS is better for my SEO?"... then you're off on the wrong foot right away. You've gone to buy a car and focused on the colour of the screen wipers...!

So the answer to the question "What CMS is better for SEO?" is...

Whatever CMS you feel confortable enough with to begin writing URIE content. End of story.


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Comments (4)

  • Buzz50


    20 December 2014 at 07:53 | #

    I Googled WordPress vs Joomla for SEO and found this site.

    I have a reasonable knowledge of Joomla and a little of WordPress and wanted to know which to use for my redundant domains.

    Thank you for this article, I will stick with Joomla and concentrate on good content.



  • Cheapin


    20 December 2014 at 09:51 | #

    I have a site which is on a very old version of Joomla and I'm surprised it hasn't been hacked yet. I was wondering whether to use Wordpress but after reading this may simply upgrade to the latest Joomla version.


  • Daniel Keith

    Daniel Keith

    09 June 2015 at 07:37 | #

    Hi there,
    Very informative article. No doubt, SEO is as important as the design and layout of a website.
    I personally believe, a CMS is good for SEO if it is good in the development phase. And if we look deeper inside both of these CMS's then Joomla is far better than WordPress.


    • Ray Lawlor

      Ray Lawlor

      02 July 2015 at 07:55 | #

      Overall yes, I would agree that Joomla is better than wordpress for CMS. That's why we use it! :)

      But the point of the post is to help people realise that SEO strategy is a lot more than picking a CMS. :)


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